The objective is to be a self-sustained social enterprise that provides self-testing for the detection of HPV to a commercial segment (commercial component) whose benefits allow subsidizing a low-income segment (social component) and generate awareness among the female public about the vital importance of having an HPV test as part of the cervical cancer prevention strategy.
The project is based on four key pillars:
The target are women between 30 and 49 years old, for reasons of logistical feasibility and for a progressive validation of our business model, we have decided to start in Lima, city where one third of Peruvians live.
COMMERCIAL SIDE MODEL
A simple, scalable and robust business model is developed, which makes available to women of socioeconomic level AB the Hope VPH test, using information technologies that allow the online sale of the tests as well as the distribution and pick up of the tests. , then the processing is done and finally the results are made available online through our web platform
SOCIAL SIDE MODEL
A scalable and customized social model is developed through “Hope Ladies”, women from disadvantaged communities who spread information about HPV from door to door in their communities and then provide detection equipment to perform convenient and relatively comfortable tests. They are formalized, banked and trained, which improves their development opportunities, and their work is monitored by the project.
An important component of the Hope model is its network of expert gynecologists, given their prestige they give the project guarantee giving an important support to the quality of the results, they also help us to provide an integral service giving to those women whose test result is positive a list of expert gynecologists and recognized to which to go, also if they wish they also become a distribution channel of the tests.